23rd September 2010: Washington, D.C.— The escalating consumer backlash against bottled water in the U.S. may be helping to conserve oil and water resources, while reducing the volume of plastics in landfills, finds new analysis released today by the national consumer advocacy group Food & Water Watch.

Industry Sales Bad News for Bottled Water, Good News for the Planet finds that if bottled water production dropped commensurate with sales, 2009’s 2.5 percent decline in the volume of bottled water sold  translates to a savings of 64.6 million gallons of water and 1.4 million barrels of oil.

 Complete article here: Food and Water Watch

Tapped : This video from US based, non-profit organization, Food & Water Watch details the wide-ranging impacts and implications of the campaign to promote bottled water consumption on a global scale:

A question: 

What is supplied "the way nature intended it to be", "to keep your family hydrated"; "keeps hardworking Australians hydrated" and is "the affordable hydration solution for your workplace"?

The answer is not Neverfail Springwater, as Coca-Cola Amatil would have you believe. Neither is it Mount Franklin, Pump, Pumped, Vitamin Water, Peat Ridge Springs, Smart Water, Propel Mind, or Propel Body; not even SoBe Lifewater with (or without) Purevia, or any of the myriad, slickly marketed brands produced by Coca-Cola, PepsiCo and their cohorts.  

 The website of the Australian Bottled Water Institute is packed with the misleading information that we have come to expect from the industry, starting with the claim that consumers wish to "get back to basics and drink something that is refreshing and pure" - conveniently ignoring the facts that consumer-based double-blind testing in developed countries largely indicates a preference for tap-water and that the activities of the Australian bottled water industry alone consumes 50 million litres of oil per annum and  is responsible for over 60,000 tonnes of needless greenhouse gas emissions.